I received some pretty EXCITING news this week that the store Ron Robinson will be carrying my work! For those of you that haven't heard of Ron Robinson it's in LA, and pretty big time. In fact it took a little bit to really hit me.
Here's a little info about the store:
In 1978, , Inc. opened its doors at Fred Segal on Melrose Avenue, and has grown exponentially ever since. Having worked directly for Fred Segal as a salesman, buyer and then Vice President for nearly a decade prior, Robinson found it to be the perfect time to take his knowledge and expertise and build on the traditions he had learned, as well as make some of his own. Since then, his stores have continually changed the face of shopping and fashion!
Today, boutiques are located on Melrose Avenue in Los Angeles and on Broadway in Santa Monica as part of the Fred Segal centers. In the late 70's, Robinson started with a men’s casual sportswear store grew to offer a variety of hard-to-find labels spanning from local L.A. designers to unique Japanese and international brands. Five years later he expanded with a beauty boutique that he named APOTHIA (a blend of the words “apothecary” and “utopia”) and a children’s store named LIFESIZE. Robinson’s desire to cultivate a shopping experience with key lifestyle and design items - the fashion you live with -created StylObjects.
at Fred Segal is a Los Angeles shopping experience; a destination in and of itself, a cultural icon - not many stores can say they’ve been mentioned in rock songs! The new webtique .com will provide the same product and design to customers nationally and internationally.
"I see fashion as a form of communication and expression - it is in many respects the ultimate personal point of view. For me, being a retailer means giving people the tools to show who they are, which is incredibly exciting. I want to bring the elite of fashion to a dynamic, organic environment; I want to curate cool, in a manner of speaking. More than anything, I love the history and loyalty that we experience with our shoppers who continue to turn to us, for what's chic and sharp!"
- Ron Robinson
Stars like Reese Witherspoon, Jennifer Anniston, Brad Pitt, Cameron Diaz, Leo DiCaprio, and Nicole Kidman, are just a very small sampling of the beautiful people who shop the two bountiful boutiques on Melrose Avenue in Los Angeles, andBroadway in Santa Monica.
So I"m pretty excited to see where this goes!